One of the main advantages of any online store before the usual point of sale is its work schedule – 24/7. The store is available to customers always, so the sales volume in it is much higher than in a regular physical store.
Cost of maintenance and content of an online store is lower than the maintenance of the real shop. The online store does not require the physical presence of staff, which means that the one person can perform many useful tasks.
Reach of the audience at online stores is much larger than that of advertisement outlets, because they are available on the Internet to everyone. Online stores are not limited by the region and other barriers. The wider the audience – the more sales you are going to have.
Online stores allow you to place an extensive product range. Since the physical space of the store on the Internet is limited only by a hosting plan, it allows you to have almost unlimited quantity of goods in your store.
Online store is a powerful tool for online sales.
The marketing role of online stores cannot be overestimated, because they really make a difference in a modern sales process.
Promotion of your company’s or a product’s site in social networks.
Effective advertising of your site in Google, Yandex and social networks.
Writing unique texts that promote your site.
Advertising mailings for sales increase.
Online stores allow you to automate processes: downloading products to the site, comprehensive analytics, etc. Automatic filtering makes it easy to find products on the site, helping customers choose exactly what they need.